The Maldives National University Business School (MNUBS) brought industry realities into the classroom through a specialized guest lecture on service-sector marketing strategies.

Ali Riad, Manager of Marketing Communications at Bank of Maldives (BML), led the session on financial promotions and consumer engagement. Drawing from his experience at the nation’s leading bank, he demonstrated how core marketing concepts apply to live corporate campaigns and client relationship management.

Direct engagement with a practicing executive allowed students to connect academic coursework with real-world financial operations, offering practical insights into building brand loyalty and managing client expectations in a competitive local market.

This initiative supports SDG 4 (Quality Education) by providing practical, industry-led learning, and SDG 8 (Decent Work and Economic Growth) by aligning academic knowledge with professional standards in the banking sector.