Abdulla Muiz Fuad is a Full-Time Associate Lecturer at MNU Business School, teaching Marketing and Business Strategy. He holds an MSc in Global Marketing Management and a BSc in Tourism Management, both from Asia Pacific University, Kuala Lumpur.

Before moving into academia, Muiz spent over a decade working in the Maldivian tourism and business sectors, most notably as Marketing Manager at Reethi Beach Resort, where he ran influencer programmes and multi-market content strategy across Germany, Italy, Russia, and China. He also managed SME HUB under the Business Centre Corporation, overseeing an incubation model for 23 small businesses to help them grow and adapt to the Maldivian consumer market.

With a keen interest in digital marketing, Muiz brings real industry experience into the classroom, blending it with today’s AI-driven marketing tools to give students the practical, up-to-date knowledge employers actually expect from graduates. He is currently developing a research agenda exploring AI adoption across the Maldives tourism ecosystem, building on his published work in Tourism and Hospitality Research (Sage, 2021).

MSc in Global Marketing Management, Asia Pacific University, Kuala Lumpur, Malaysia, 2018

BSc in Tourism Management, Asia Pacific University, Kuala Lumpur, Malaysia, 2016

Diploma in Tourism Management, MAPS College, Malé, Maldives, 2013

Diploma in Human Resources Management, Clique College, Malé, Maldives, 2011

Diploma in Business Management, Asia Pacific University, Kuala Lumpur, Malaysia, 2010

Artificial Intelligence Adoption in Digital Marketing, Tourism and Hospitality Businesses in Small Island Developing States (SIDS), Guesthouse and MSME Tourism & Resorts

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Marketing Management, Digital Marketing, Consumer Behaviour, Business Strategy, E-Commerce, Brand Management, Tourism Marketing

Pappayah, P. C. M., & Fuad, A. M. (2017). Increasing the visibility of guesthouse operation in the Maldives through e-marketing. The International Journal of Tourism and Hospitality Administration, 13(2), 15–29.

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Presented a conceptual paper on “Sustainable Development of Local Island Tourism” at the 3rd International Hospitality & Tourism Conference (IHTC), 2016.

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Managed SME HUB, a business incubation initiative under the Business Centre Corporation (Economic Ministry’s MEERY Project), providing marketing strategy, brand development, and growth support to 23 small businesses across the Maldives during a one-year incubation cycle.
Contributed to community and industry outreach through event coordination and content development for national campaigns, including the MAHA Portal Launch and Vunadhaana Festival and SME Awards 2025 by BCC.